Strategy Planning

5 Steps Guide on How to Develop a Digital Marketing Plan

Nowadays, having a strong digital presence is critical to the success of any organization. Digital marketing is essential for consolidating your online image and attracting new leads and customers. If you wish to accomplish so, you must act strategically. Although democratic, the digital world is characterized by competition and rapid information flow. That is, errors and delays in your plan can jeopardize …

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What are the Strategies for Influencer Marketing?

A decade ago, the influencer marketing space was dominated by celebrities and a few devoted bloggers. Now, it appears that we have seen social media influencers rise, saturate the market, and even become involved in fraud. If you have done any research on influencer marketing before, you have probably come across contradicting information, with suggestions ranging from “definitely use social influencers” …

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How to Promote Your Business on LinkedIn

LinkedIn is a social network that focuses on career professionals. With over 65 million users, it is a platform where you can promote your business, find a job or freelance employment, as well as connect with joint venture partners. LinkedIn allows you to perform a variety of things, from developing connections and forming partnerships to generating leads and increasing brand exposure, making it an …

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7 Reasons Why You Should Shift To a Digital Restaurant Menu

With the growth of this modern technological era where everything getsdigitized, why are the restaurant menus left behind? Replacing therestaurant menus hard copies with the Virtual Restaurant menu would benefit you in more than one way. Not only is it cost-effective because you won’t have to print menus any time you make the slightest adjustment, …

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