Best time to post on Instagram in 2021

When is the best time to post on Instagram? 

One of the most common questions that each one of us ponders upon is finding the best right time to post on Instagram today especially in 2021 where businesses are moving on the platform. 

The short answer to your question is – It depends upon your location and audience. 

Recently, Hootsuite conducted a research where it analyzed the Instagram handles to find the right time. The overall time to post on Instagram is between 9:00 AM to 11:00 AM EST. 

But here’s a reminder for you – what works for everyone might not work for you and vice versa. An effective Instagram strategy plays a vital role in boosting up your game. It involves a lot of testing and experiments of course. 

Today, in this blog we are going to share with you the best time to post on Instagram in 2021 along with some of the strategies that will assist you in elevating your engagement with the audience. 

Later conducted the research and found the ideal time for posting it on Instagram. Here’s what Later suggests as per Eastern Standard Time (EST). 

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2am, 4am, and 9am EST
  • Wednesday: 7am, 8am and 11pm EST
  • Thursday: 9am, 12pm, and 7pm EST
  • Friday: 5am, 1pm, and 3pm EST
  • Saturday: 11am, 7pm, and 8pm EST
  • Sunday: 7am, 8am, and 4pm EST

Indian Standard Time (IST) is 9 hours and 30 minutes ahead of the Eastern Standard Time (EST). Hence, you can accordingly use the best time to post on instagram India

  • Monday: 3:15 pm, 7:30 pm and 7:30 am IST
  • Tuesday: 11:30 am, 1:30 pm, and 6:30 pm IST
  • Wednesday: 4:30 pm, 5:30 pm, and 8:30 am IST
  • Thursday: 6:30 pm, 9:30 pm, and 4:30 am IST
  • Friday: 2:30 pm, 10:30 pm, and 12:30 am IST
  • Saturday: 8:30 pm, 4:30 am, and 5:30 am IST
  • Sunday: 4:30 pm, 5:30 pm, and 2:00 am IST

Again, as we mentioned earlier, this is the best time to post on Instagram for likes and engagement. Taking a peek into your timeline and insights will gauge the time for your audience. 

With the latest updates of the Instagram algorithm, it becomes even more essential to give creative instagram posts content when your followers are more active, online, and scrolling through the app. 

When you manage to take over the algorithm, your profile shows up in Instagram feed to receive more likes and engagement. 

 Why Posting On The Right Time On Instagram Is Imperative?

Think like your own workweek. You will know your routine and the daily mood shift throughout the day. These subtle yet effective changes will help you identify the audience and engage on social media platforms. 

Many social media users check their phone first thing in the morning when they wake up. Monday morning is a tad hectic for obvious reasons. Hence it is advisable to post on Tuesday to Friday for the higher engagement.

Another most feasible time that users are most active is during mid-day lunch hour where they check their platform. You can also post it during the late afternoon as people are totally drained and tend to look upon social media for re-energizing. 

A vital aspect to keep in mind while posting on Instagram is to keep up with the algorithm update. It primarily focuses on recency. So, your posts must feature in the user’s feed. Targeting the users when they are most active during Instagram will help you in achieving your goal. 

 How To Find The Ideal Time To Post On Instagram? 

To find out the ideal time to post on Instagram, you will need a business account to check the insights to analyze the demographics, engagement, and many other features. 

It is quite similar to Google Analytics that helps you in making the decision. You can check it with one tap on your phone. 

The insights will provide you with the data with Instagram activity for the past week. You’ll see how many posts you have created and the number of followers gained and unfollowers too. With these insights, you can find out the type of content that resonates with the audience. 

It is quite imperative to keep an eye on the patterns of your Instagram insights. Once you notice the increase in the number of followers, you shall also notice the changes in the insights and peak time in engagement. 

Details such as comments, likes, followers, unfollowers, impressions, and shares will give you a perception of the content resonating with the audience. You can also engage with multiple brands for collaboration and campaigns.  

To fuel the genuine interaction and usage, you will have to identify the brand features and offer recommendations unlike the fleeting endorsements that some of the influencers offer on Instagram. Remember, building the trust between you and your audience will expand your growth. 

How To Schedule The Posts? 

IT DEFINITELY SOUNDS A LOT OF WORK. We certainly agree with it. It certainly requires a lot of research and effort in curating the content suitable and connecting with the audience. 

But, here’s good news for you there are free and paid tools available that give you guidance in posting and scheduling. 

This will also cut down your time and permit you in creating high-quality content for a strong audience. Another advantage of using the tools is to repurpose and share the content on other social media platforms that work really well for you. 

Best Tools For Scheduling Posts On Instagram 

Below mentioned are some of the tools that you can try for scheduling your posts on Instagram. Some of them are free and others have paid options that will give you extra features for your posts and best times to post on Instagram Reels. 

Always go for the trial option before purchasing any of the apps. It will give you a brief outlook on the best fit that works well for you. 

Later – Hasslefree interface and drag and drop feature makes it super convenient to post. 

Hubspot – Hubspot is a platform that gives you multifacet features to schedule the posts. 

Sprout Social – Sprout Social is a famous scheduler that allows you to post on Instagram and also assess the engagement rate. You can also track down the trends going around for improving your social media footprint. 

Buffer – Buffer lets you post on a total of six social media platforms. Also, there’s a mobile app and extension available for feasibility. 

Hootsuite – Hootsuite is a powerful tool that allows you to bulk schedule and a content calendar for advanced planning. 

All these tools require you to sign up, create your account, and connect to the Instagram account. Once you have connected, upload the photos and content and schedule accordingly. 

Final Thoughts 

With the COVID-19 pandemic taking over the world, businesses are moving towards the digital space. It is a prerequisite to have a digital presence. Each social media platform has a different time duration. What works on Instagram might not be the best time to post on Facebook and Twitter. 

Fortunately, some tools will make it a seamless task for you. There are more than one billion users on Instagram. By growing a high visual network, your chances of increasing the engagement rate boost. 

You want to make the most of it. Thus, posting randomly will not give you the desired results and hope for the best. By using the correct tools you can influence your audience and drive business opportunities. 

Like we mentioned at the beginning of the blog, the audience will differ from one account to another. Therefore take a review of your Instagram analytics and tweak your scheduling time accordingly. 

Use your assets wisely to get the best reach to the audience on Instagram. Use this blog for your go-to guide to post on Instagram. Happy Instagramming!

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