To drive traffic to your page, Instagram allows you to create advertising that boosts your profile among users.
The most basic form of Instagram advertising is lead ads, which collects valuable contact information from potential customers without pushing them off the platform. To create these ads requires three easy steps:
- Promoting a post on Instagram.
- Creating Instagram ads for Facebook news feeds.
- Creating Instagram Stories ads in Facebook Ads Manager.
Instagram Stories ads appear above the user’s Instagram feed and are viewable for only 24 hours from ad launch. These represent the best form of advertising on Instagram and are perfect for driving brand and product awareness, calling for user-generated content, and announcing discount sales.
Instagram Facebook ads are useful for creating email marketing funnels. To do so requires outlining your ad sequence funnel, preparing your campaign components such as a landing page or thank-you page, and more.
Marketing Through Instagram Stories
Besides advertising on Instagram, your business will benefit from contributing to Instagram Stories that will increase brand awareness and keep users engaged in the daily life of how your product or service operates. The first step to enhancing your online story is changing your Instagram story highlights cover from the default view to a branded cover image.
This feature lets you group and save important, educational, or entertaining content from your stories. Unlike regular Instagram stories, which disappear after 24 hours, highlights are saved to custom categories on your Instagram profile, and they live there until you delete them. Think of highlights like containers for similarly themed Instagram stories you share. After you add content to your story, you can choose to highlight that content by saving it to one of these containers.
You’ll also need to add links to your Instagram Story that give users more ways to engage with your business profile. Part of this viral marketing concept is resharing Instagram posts into your business profile’s Instagram Story, which you’ll want to do if those external posts compliment your product or service.
The same concept is at play when you create and push out your own Instagram Stories using your business account. This is important because they’ll help you get more visibility in the Instagram app and give people more of your content to consume. If you really want more value from your Instagram Stories and are interested in repurposing content on your Instagram profile, you might want to use Instagram’s Highlights feature that lets you combine multiple Instagram stories into long-term content your audience can discover at their convenience.
Another popular form of Instagram marketing is the Instagram Takeover. In this scenario, all you have to do is arrange for an influencer to take over your account for regular posts for a day or during a special event. Not only will this expose your brand or service to their followers, but it will also give your business external credibility.
Polls are a great Instagram tool that allows you to poll followers and monitor the result so you’ll get immediate feedback, but also some valuable insights into customer behavior, values, and needs. Polls are good to get feedback on your product and service, options for both (what add-ons are they hungry for or not?), preference for timing and communication (when do they like to receive emails and when not?), and topics for future blog posts.