YouTube is a video-driven social media network, since its launch in 2005, has become a dominant way people stream video online. Owned by Google, which bought YouTube in late 2016, the platform is now responsible for 11 percent of all global video traffic, second only to Netflix. Currently YouTube has more than 1 billion users, and more than half of all views come from mobile devices.
The dominance of YouTube means businesses, now have an opportunity to establish and groom their brand through interactive videos that can build followers. YouTube offers users their own channels they can use to develop and execute their marketing strategy. Another way companies can use YouTube is to advertise on video content that streams on other channels besides their own.
Youtube Marketing For video
Users don’t need an account to view videos, but an account is needed to upload and share videos. Taking advantage of what YouTube offers companies requires a deep understanding of all its features, how to optimize your individual channel, how to groom followers, what’s needed to advertise on other channels, and what you need to do to monetize your channel to grow profitability.
Below is a step-by-step guide to using YouTube for your company. In one day you can launch your channel and get the world engaged with your brand!
How to Optimize Your YouTube Channel
More views of your YouTube inevitably means more revenue. That means you need to optimize your channel to maximize views in your ongoing effort to build brand awareness. Ways to do this effectively include: