Social Media Marketing (SMM) is one of the forms of internet marketing, which seeks to achieve branding and marketing communication goals by engaging in various social media networks like YouTube, Instagram, and Facebook and social web application like Reddit, Wiki, etc.
SMM is nowadays preferred by different businesses for optimizing the image of a brand, business, product, or an individual. We all are mostly aware of different social networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat, Pinterest, etc.
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The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service and ultimately establishing an online presence.
Social Media describes the tools and platforms, people use to publish, converse and share content online.
Video, pod cast, blogs, discussion boards and social networking sites are all tools, online businessmen can use to build relationship with their customers and keep them on websites longer.
Social media marketing helps building healthy relationship with the customer, which is perhaps an on-going process for a businessperson. Social media takes this a step further by making that relationship personal through blogs.It talks about you, and not just about your product or services.