E-mail marketing has been one of the most innovative and most effective strategies that the internet provided over the last years.
On a survey made by the Direct Marketing Association, two-thirds of companies agreed that their revenue increased when they started using e-mail marketing, and sixty-three percent said that this method is the best way to maintain a good relationship to customers.
But yes, there is some basic Stuff which one needs to know before jumping into E-mail Marketing.
Every online business provides great service to generate satisfaction among their customers.
As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again.
Also there are Strong chances that they will recommend you to other people that could generate more leads for your site.
As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list.
Now there are certain lists which are created where in website visitors agrees to be sent promotional materials such as Newsletters , catalogs ,etc to keep them updated about your site or the niche of your site.